Artwork
Introduction
In the competitive world of art, I’ve invested in study and daily practice to continually enhance my skills. Throughout my artistic journey, I’ve concentrated all my efforts on exploring a wide range of styles, consistently resisting the temptation to settle into my comfort zone. It’s this determination that has shaped me into the artist I am today. To me, a genuine artist isn’t confined to a single style; instead, they’re always seeking the unconventional, the different, the unusual—a unique mode of expression. They must maintain a curious perspective, akin to that of a child exploring the unknown without the constraints of preconceived notions.
Technically speaking, I believe that an artistic style is just one of many approaches to achieving a desired outcome, and the medium employed is merely the vehicle for this outcome.
This ongoing challenge I’ve set for myself has led me to venture beyond the boundaries of art into realms such as programming, game design, music composition, and others. My pursuit extends beyond simply grasping the limitations of conventional art; my 24-year journey of working with what I love has elevated me from the realm of illustration to the pinnacle of creation.
Demo Reel
What is High Concept Art?
High concept is a term used in the art industry to describe a work that can be easily and succinctly summarized with a “hook” or “elevator pitch” that is attention-grabbing and intriguing, often with a strong visual or thematic component. Ever notice that feeling when you have an idea written down, but it seems like something is missing? Give to me and I’ll give to you a High Concept!
Web Games
Working at Ubisoft and now with my own company amoraleite.com that I’ve had the opportunity to develop some of the largest web games I’ve ever made. Here you’ll see some of the most significant ones. All the work was made by me, from illustrations to the Ui and UX design.
Book Illustrations
When I founded my company, my first major project was to create an interactive book called “Monsters vs. Robots.” Drawing on my experience gained at Ubisoft, I aimed to craft the most beautiful interactive book of 2010. I did everything, from composing the music, drawing the illustrations, crafting the story, programming, and ultimately marketing the final product. It was an incredibly challenging venture, but one of which I am immensely proud. In addition to this personal project, I have also published more children’s books and assisted other authors by creating unique illustrations for their stories. These are just a few of my notable works.
Would you be interested in collaborating on a children’s book together? Let’s create something truly special!
Card Games
These are some of the main card games I’ve done. All artwork was created by me. In general, they are games for children, but always with a focus on fun. If you want to create a printed game, get in touch so we can talk!
Speed paintings
Speed-painting is a technique inspired by the impressionist movement. Faster to reach the result and beautiful for a presentation. Widely used by the entertainment industry to bring out new ideas and why not for a beautiful final project too.
Pixel Art:
In 1989, I played Super Mario Bros on my NES clone and fell in love with the world of gaming art. Back then, pixel art was a limitation, but now it has evolved into a thriving digital art movement with endless possibilities and a growing community of creators. It’s exciting to be part of this movement and see how this once-restricted art form has now become a celebrated medium.
Pixel Art 8, 16 and 32
Creation & planning
I have to be honest, this is my favorite part of the artistic process – the creation. I believe that the most crucial element of any project is planning. Proper planning can help you prepare for any challenge that may arise, and this is where my greatest strength lies. I take great pride in my planning skills and believe they are essential to the success of any project. When you plan well, you set yourself up for success and ensure a smoother creative process.
Art Director
Throughout my more than 20 years of experience working in the field of art, I have come to realize that art direction is not solely about being better at creating art, but rather, it’s about leadership. Although having a strong background in creating art is important, possessing strong leadership skills is essential in directing others. Having had the opportunity to work as an art director on various projects, I have learned how to successfully lead and guide a team towards the project’s goals, and I continue to develop my leadership skills to this day.
Consultant Creative
My ability to explore the unusual and unexpected, combined with my experience as a game designer, has fueled my hunger to participate in other areas of creation. As a creative consultant, also known as creative director, I have worked on a variety of projects, bringing my unique perspective to the table. In these examples bellow, I used drawing as a tool for creating from scratch, in a process that is different from traditional storyboarding.
Bellow, another exemple. For this project for the Coca Cola Company, I incorporated the color script technique into my creative process, this way I have a color suggestion at the same time I define each scene in the story. These are just some scenes that I separated for you to understand the process, I create a total of 250 small illustrations/scenes like these below.
Would you like to see me draw?
Get the popcorn!
Before and after, many ways to began
My process for starting a new job can vary depending on the end goal and the specific challenges of the project. For example, if I need to find a specific angle or perspective, I might start with a 3D mockup. On the other hand, if I’m trying to come up with something new and creative, I might begin with a series of sketches. Regardless of the approach, my ultimate goal is always to create something that is both visually striking and functionally effective.
I love digital, but I will never leave my origins.
killing the artificial intelligences with no digital and no CTRZ ! XD